How to Write a Press Release: A Step-by-Step Guide for Maximum Impact
The press release is a gem. They assist you in disseminating critical information, increasing your media profile, educating your target audience, and highlighting Scopus Journal Services’ achievements.
They also launch new products. They also win awards for journal indexing. Written effectively, they can greatly create credibility and visibility. This tutorial teaches you to compose a press release. They also present formatting and do’s and don’ts.
Let our publication specialists take charge of your achievement ensuring you get the best results!
Qualified specialists
It's fast and risk-free
What Is a Press Release and Why Does It Matter
A press release is an official statement that brings news to the public’s attention. It’s sent to journalists, bloggers, influencers, and online publications. For example, when Scopus Journal Services launches a new product or reaches an important milestone, they send out a press release to share the news with the media and academic communities.
A good press release:
- Builds your organization’s credibility
- Boosts search engine visibility with the placement of keywords
- Adds applicability and ongoing engagement
- Makes internal achievements common, public milestones
Universities make use of press releases to announce important news, such as being listed in a renowned database, experiencing record-breaking levels of publication success, or launching new support services. Timeliness is of prime importance; fresh news attracts more attention and makes your brand appear awake, active, and authentic.
[elementor-template id=”2831″]
Press Release: Advantages for Academic Publishing
Visibility equals power within the scholarly community. A well-written press release well written can:
- Encourage collaborations
- Highlight leading-edge research
- Acquire funding or institutional support
- Show academic productivity to outside communities
Make your journal or service a force to be reckoned with in the scholarly community
For example, if a journal you support is merely indexed within Scopus, that’s not something to boast about; it’s news and deserving of an announcement.
Essential Elements of an Effective Press Release
A well-structured press release must include:
- Headline & Subheadline: Capture the reader’s attention and give an overview of the news. They should be concise and compelling.
- Lead Paragraph: Offers the five Ws—who, what, when, where, and why. It gives readers the key information upfront.
- Body Content: Develops the announcement with facts, context, and background. This section explains the importance of the news.
- Quotes: Give a human touch and credibility to the news. Quotes should come from key stakeholders or executives.
- Supporting Data
Strengthens the message with numbers, statistics, and measurable effects. Data helps validate the announcement. - Boilerplate: A short “About” blurb describing your organization or business. It should remain consistent across all releases.
- Media Contact Information: So reporters or editors can reach out to them for additional information or interviews. Make this section easy to find.
All of these components serve a purpose. The headline catches our eye. The body informs us. The quote makes us connect to it. The boilerplate solidifies your credibility. A strong press release tells a complete, clear, and engaging story.
It should be easy to scan and share. Keep it factual and avoid exaggeration. Use active voice and clear language. A well-written press release builds trust and drives media interest.
Tone and Language: Keep It Clear and Professional
- Use a neutral but positive tone
- Emphasize facts over hype
- Avoid being too technical
- Be brief and courteous
- Use third-person writing
- Keep the reader’s time and attention in mind
A wonderful press release does not read like a sales pitch. It is pertinent.
Need discounts on publication services? Don't hesitate, get the best deals NOW!
Qualified Experts
It's fast and risk-free
Use Multimedia to Strengthen Your Message
A well-made press release well made typically contains:
- Your firm logo
- Headshots of the author or editor
- Charts or infographics
A picture of a high-impact publication or milestone
Additions to your release enhance it and enable shareability on platforms. All images need to be high resolution and properly licensed.
Formatting Tips for Professional Press Releases
Poor design decreases readability. Reporters need to be able to quickly scan over your press release, tidy layout will assist. Having professional press release services included can provide the added polish. They provide your news with an official sheen, ready to go for media coverage. Follow the format below for optimum effect:
- Begin with FOR IMMEDIATE RELEASE in bold
- Have a bold headline and a subheadline following
- Include a dateline (City, Country – Date)
- Use short paragraphs (2–3 sentences max)
- Insert quotations with quotation marks along with an attribution
- Add ### “—END—” before the boilerplate
- Use bullet points only when listing key details
- Leave space between sections for easy reading
Always use a professional font (like Arial or Times New Roman). Keep your release on one page when possible.
Stick to around 400-600 words.
Common Mistakes to Avoid When Writing a Press Release
Even the slightest of mistakes can lower one’s impact. Below are the most common errors to avoid:
- Too much text: Journalists want quick facts
- No clear angle: If it’s not news, don’t write it
- Overuse of jargon: Keep the language simple
- No quote: This removes the human element
- Missing boilerplate: Readers won’t know who you are
- No contact details: The Media can’t follow up
- Poor grammar or typos: It hurts your credibility
- Too promotional: Press releases are not ads
Always read your press release out loud. Assessing Clarity, Tone, and Flow
“Would a journalist be interested in taking on this story?”
Crafting a Compelling Headline and Subheadline
Your subheadline is your grab; someone will read on or not. It must be:
- Fewer than twelve words
- Benefit-oriented and succinct
- Centered around the effect or outcome
For instance, the subheadline:
Journal Services from Scopus Brings New Tools to Academic Promotion
For instance, the headline
By professional press release writing and promotion, the new technology aids journals and researchers in improving their visibility.
Our subheadline serves as the introduction of the lead paragraph and reinforces the headline.
Our lead paragraph must be sixty to seventy words.
It must provide answers to:
- Who is the subject of the news?
- What is happening?
- When did it happen?
- Where is it happening?
- Why does it matter?
For example
June 10, 2025, London, UK – Scopus Journal Services has launched a new press release support package designed to boost scholarly visibility in marketing academic journals, researchers, and institutions to the dissemination of crucial accomplishments.
Don’t put in extraneous background or history. That’s later.
Including Quotes and Supporting Data
The inclusion of quotes humanizes your press release. They reflect the worth and tone of your employees. Add a quote or two by pertinent individuals, for example:
- The founders
- Communication is the key.
- Editors of journals
- Satisfied customers
Make quotes relevant and concise. Don’t repeat other release content.
An example quotation
As Scopus Journal Services’ Head of study Outreach Dr. Sara Patel says, “Researchers struggle to sell their research.” “Our new product enables them to let the world hear their voices.”
Support your arguments with facts. Use figures to build credibility.
Get your work published on high authority sites with professional guidance TODAY!
Dedicated Professionals
It's fast and risk-free
How to End a Press Release with a Call to Action
Just don’t leave the press release hanging at the end of the last line of the last paragraph. Insert a CTA. Tell the reader what he or she is to do next.
It may be to visit your website. It may be to phone one of your people. It could even be to book an appointment.
Here is an example:
To find out more about our new press release support service, visit www.scopusjournalservices.com/press.
Then the boilerplate. This is a brief paragraph regarding your business.
Example:
“About Scopus Journal Services: Scopus Journal Services offers professional services to researchers, journals, and institutions. We offer journal indexing assistance, publication services, and research promotional services. We have clients worldwide.”
Lastly, add your contact information:
Conclusion
A press release is not a press item. It’s how to attract attention and build credibility. This is where the academic world can learn about the benefits of using Scopus Journal Services. It strengthens credibility and emphasizes research visibility efficiently.
A well-written article of writing is concise. It uses short sentences. Redundancy does not occur. It applies facts and quotes. It is also motivational, so that people are moved to action. You can use press releases that catch attention, generate media coverage, enhance your SEO, and raise awareness of your business by performing the following.
A press release is an excellent means of delivering a success story, a milestone event, or a new product launch. You can now get it done correctly. Need assistance with your next press release? Scopus Journal Services is ready at your service.